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  • ZIBO SUNTAE GLOBAL IMPORT & EXPORT CO.,LTD

  •  [Shandong,China]
  • Business Type:Manufacturer , Trade Company
  • Exporter:1% - 10%
  • Certs:ISO9001, CCC
ZIBO SUNTAE GLOBAL IMPORT & EXPORT CO.,LTD

ZIBO SUNTAE GLOBAL IMPORT & EXPORT CO.,LTD

Home > News > Deficiency of fan development in competition between China and foreign countries

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Deficiency of fan development in competition between China and foreign countries

2019-08-10

In recent years, China's fan industry has gradually become a large-scale industry, and the total domestic market has grown rapidly. Many powerful foreign manufacturers have begun to pay attention to the Chinese market, and the industrial war to compete for the domestic market as the core has also begun. Compared with international competitors, we are facing a crisis.
The change of economic environment increases the cost pressure of enterprises
This year, the impact of the decline of national economic growth on the fan industry will gradually appear, and the cost pressure of enterprise operation is bound to increase. The rise of workers' wages, the rise of RMB exchange rate, domestic inflation and the tightening of national currency policy all increase the seriousness of this problem.
Overcapacity and serious homogenization of low-end products
Unbalanced industrial structure. Although China's fan products cover more than 200 series and 2000 varieties, there are many kinds of products but not precise, overlapping layout and repeated investment are common. The mutual extrusion of raw materials, technology, capital, sales and other aspects aggravates the homogenization development trend of products; the inconspicuous product characteristics and inconspicuous competitive advantages make the fan enterprises develop in a self extending mode, which intensifies the polarization development trend of the fan industry in China.
Basic technology research is not in place and common technology is backward
In order to shorten the gap with the wind turbine manufacturing power, we must make a breakthrough in the R & D and manufacturing of major technologies and key components. However, the industry is currently facing the dilemma of lack of research and development of common technologies, many of which are eating the old roots. This is an important reason for the lack of innovation system and organization to study common, key and core technologies.
Developed countries have put the research and development of common technology in the prominent position of industrial development, but the research and development of common technology in China has always lagged behind. In the future, we should gather the industry's advantageous resources, optimize the allocation, and speed up the construction of common technology research and development and innovation system with the support of relevant national departments, so as to achieve a real breakthrough in major key technologies in the industry.
Product manufacturing mode needs to be upgraded
At present, the biggest short board of fan products in China is poor reliability. The bad reliability of products brings about many bad results, first of all, the dissatisfaction of users, and second, the low profitability of enterprises. The cost of after-sales service has become a huge expense for Fan enterprises, and the poor reliability of products keeps the service cost high. The problem of poor reliability of domestic fan products can not be properly solved. The cap of Chinese fan products equal to low-end cheap products can not be removed, and national enterprises can only compete in the low-end market, forming a vicious circle.
Improper competition in the industry begins to appear
Improper industry internal competition. Under the trend of economic benefits, some slow developing fan manufacturers have no obvious advantages in industrial technology and product performance, so they start a vicious price war with the advantage of reducing product price from the conventional quality and quantity war. In order to seize the market, some enterprises even expand their market share at the expense of negative benefits. While seriously disrupting the market order, some regular manufacturers have to reduce the sales price of fans.
Optimizing and improving the reliability of products involves all aspects, and improving the equipment manufacturing capacity is the first to bear the brunt. Sharp tools make good work. It can be said that whoever has excellent manufacturing capacity will win the market opportunity. To enhance the competitiveness of enterprises by technological development. Scientific and technological innovation, as the core value of an enterprise based on the market, is also the direct embodiment of the enterprise's development level and market competitiveness. With active technological innovation, it constantly improves the product grade and speeds up the product upgrading. In addition, as an important foundation for orderly development of China's fan industry, the unified and perfect market supervision mechanism is the first problem to be solved in this period.
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